The latest news and updates from the shop…


  • Jerseys are in stock!

    New customer jerseys from Borah will have you looking fabulous on your next ride. The Team fit is perfect for everyday riding… not too tight and not too loose. Men’s and women’s styles are available in multiple sizes. Stop in today and get yours.


  • Winman Trails

    Northern Wisconsin has some of the best cycling infrastructure in the state. The Boulder Junction / Manitowish Waters area has invested a huge amount of money and effort into developing and maintaining an amazing bike trail system.


  • Ready to Roll: Gravel Tires Now 15% Off!

    The fall gravel season is calling, and there’s never been a better time to upgrade your ride. Our premium selection of Panaracer GravelKing and Vittoria Terreno gravel tires are 15% off. Visit Shifting Gears Bike Shop today and let us help you find the perfect gravel tires for your next adventure. Your trails are waiting – make sure…


  • Fuji Adventure Mountain Bike

    The Fuji Adventure is available in super bright red and a subtle matte silver. The bikes in stock are both size small, perfect for that middle schooler looking for their next ticket to adventure!


  • Marshal Major Taylor

    We missed this yesterday… Michigan is the first state to recognize the amazing Marshal “Major” Taylor!


  • Kickapoo Reserve Dam Challenge – October 4

    Paddle, bike, and run in the beautiful Kickapoo Valley Reserve. Choose the competitive category or signup for the fun bunch. You can even compete as a relay team!


  • From Evansville to Giverny and Back Again

    The Life and Art of Theodore Robinson On Saturday, October 11th, the Grove Society will be hosting a presentation titled, “The Life and Work of Theodore Robinson, Evansville Native.” Creekside Place will host the event in which the Chazen Museum’s Janine Boldt, PhD will share the life of one of our most famous residents. More…


  • Service with a smile!

    Keeping your bike in excellent working condition is something we love to do. Everyone deserves a great bike and we work on any bike our customers roll into the shop. Any brand, any style, any age.


  • Not available in stores…

    I may be your “specialty bicycle retailer”, but these model may be a little too specialty.


  • Ice Age Trail Merchandise!

    We just got in a shipment of brand new stuff from the Ice Age Trail Alliance! Shirts, guidebooks, patches, plush Monty the Mammoths… Come check them out!

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